International Business Adviser and Lecturer
Matt Peacock is a Partner at the strategic and creative advisory firm Blurred where he provides specialist counsel to clients on environment, social and governance (ESG) risk, sustainability, social purpose and financial communications.
Regularly ranked as one of the communications industry's leading professionals and winner of multiple awards, in addition to his work with Blurred he lectures on ESG, sustainability, social purpose and crisis management at international business schools including Henley Business School (where he is a Visiting Fellow), London Business School and IESE.
He became an adviser after a 20-year career in senior leadership roles with some of the world's largest multinational corporations. Most recently, he served as the Group Director of Corporate Affairs with Vodafone Group plc, one of the world's largest telecommunications companies with operations in 25 countries. A key member of the global senior leadership team, he was the principal adviser to the Group Executive and Board on ESG/sustainability and communications.
During his tenure with Vodafone, he established and led what is now widely considered to be one of the world’s leading corporate human rights and transparency programmes and created the Group's global sustainable business framework aligned with the UN Sustainable Development Goals. The framework radically reshaped how Vodafone works in a number of critical areas, including setting out plans to transition to 100% renewable energy sources by 2025 and an ambition to become the world's best employer for women. He was also a founding influence behind the Blueprint for Better Business, including writing the Principles that are at the centre of the Blueprint social purpose movement.
In addition to his ESG, sustainability and social purpose background, he has led financial communications through more than 30 national and international mergers, acquisitions and disposals with a cumulative value of more than $230 billion. Most of these transactions were very high-profile and complex, including the largest transaction ever undertaken in India and the sale of Vodafone's Verizon Wireless interests in the USA – the largest cash transaction in history.
Matt joined Vodafone from BG Group plc, a FTSE10 global energy company (subsequently acquired by Royal Dutch Shell) operating in more than 20 countries, where he was Group Director of Communications and led the Group’s financial, internal, brand and operational safety communications. During his tenure, he created an innovative new approach to communicating mandatory safety rules that involved field tests – many of which he led personally – with employees and contractors in high-risk onshore and offshore operating environments.
Prior to entering the oil and gas industry, he was Director of Communications (and a founding member of the leadership team) at the UK communications sector regulator, Ofcom. In other prior roles, he led UK communications strategy on behalf of AOL (at the time, the world's largest internet company) during AOL's unsuccessful attempt to merge with Time Warner at the height of the dotcom boom. He also worked for the telecommunications subsidiary of the Hong Kong-based multinational conglomerate Hutchison Whampoa (since acquired by CK Hutchison Holdings), serving as Director of External Relations for the launch of the UK's first commercial 3G mobile network, Three.
He began his corporate career with the international crisis and risk management consultancy Regester Larkin (subsequently acquired by Deloitte) where he was a Partner supporting energy and telecommunications clients. Before entering corporate life, Matt was a staff reporter with one of the BBC's flagship news programmes, The World at One, where he covered some of the biggest UK and international news stories of the 1990s.